Here at Service Reign HQ we spend a tremendous amount of time looking at the dealer locator feature on bike company websites. You do know what a dealer locator is, right? This is a web page customers visit when they are trying to find out where they can go to look at and potentially buy a new product. The dealer locator is where your business is listed if you sell this particular brand. Typically it includes your store's name, address, website url, phone number and email address. Unfortunately there can be a tremendous amount of typos, broken links and outdated information for your store on these dealer locators. This is the first place you could lose a potential customer because your store's information is incorrect. So, here is your Actionable Tip for Retailers - #2
- Make a list of your top 20 brands.
- Designate a person on staff to visit each brand website and make sure your store information is correct.
- Contact the brand rep if mistakes are found.